You just don’t know it yet
D&AD New
Blood Brief
A Data Protection Campaign questioning how much freedom we really have online.
The campaign strategy focuses on provoking a feeling of panic among viewers into taking action and being more weary about the potential threat of online data leakage.
Year : 2024
Tools : Photoshop, Illustrator, P5.js X Chatgpt
Category : Graphic Design
https://editor.p5js.org/LucyPartridge/full/ifPOBVZHS
Creating a motion sensor campaign advertisement that distorts the type when someone comes nearer to the screen using my webcam.
I used Chatgpt to write me code to put into p5.js.
Using code-inspired typography, the campaign aesthetic resembles pixelated and blurred visuals to represent distrustful online agendas.
The actionable takeaway is for individuals to educate themselves through the provided website/Instagram page and reject unnecessary data tracking, which is potentially manipulating their individuality.
