Nothing Phone (3)
D&AD
NEW BLOODThe Canvas is an integrated campaign to persuade a Gen-Z audience to try the Nothing Phone (3). Focusing on one of the main differentiating components of the device, the Glyph Interface, meant that the visual identity and core message is consistent.
Including young faces within the campaign helps to direct the message towards the desired audience and encourage creators, design-lovers and culture explorers to get involved.
Year : 2026
Tools : After Effects, Photoshop, Illustrator
Category : Creative Direction, Tech Campaign & Motion design
Immersive Glyph Experience
In order to drive engagement for this device, an immersive glyph room felt like an exciting event to host. Similarly to a phone store, the visitors can try out the Phone (3) on the stands and see their own personalised glyph appear on the projected screens.
